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Should You Share Your Business’ Financial Performance With Employees?

There are two schools of thought when it comes to “open book management”. On the one hand, allowing staff to know the company’s revenue, profit, and projected sales can increase engagement, inspiring them to work harder and achieve more. On the other hand, too much information can overwhelm staff – and may even pose a serious risk for your business, given the sensitive nature of financial data.

However, companies who choose financial transparency say the main benefit is the positive upswing in morale – notably, improved loyalty, trust, and dedication to overall job performance.

Your Staff Become Stakeholders

When workers are able to make the link between the company ledger and their own salaries and job security, their perspective shifts. Informed employees are more motivated to achieve, and more eager to work together as a team to achieve targets driven by the numbers – whether management decides the focus should be to increase sales, achieve higher conversion rates, or implement strategies to improve profit margins.

When your staff can connect what they do at the office each day to a measurable outcome their work becomes more meaningful. They know their contributions matter and that their efforts have a quantifiable impact on the company’s success. As they see the numbers improve quarter after quarter, the importance of their individual and collective input is reinforced.

Creative Collaboration Increases

In addition to inspiring employees to work harder, colleagues tend to work together more effectively when open discussions about the books are part of the culture.

Increased commitment and engagement can nurture a unified “hive mind”, keen to discover creative solutions to challenges that arise – and to brainstorm ways to make the most of new opportunities.

Improved Financial Literacy

Some business owners believe there’s little advantage to sharing financial reports with their employees because they may be complex and difficult to understand. Others see an opportunity to empower their staff with training in basic business financials – a skill that can come in useful when employees are promoted to management positions, or support them as they take on new responsibilities.

Final Thoughts

Your continued positive relationship with your employees has a lot to do with the degree to which you create a culture of trust and transparency. When your staff can see, on paper, that there’s good reason to feel optimistic about the future, you’ll have less reasons to worry about morale – or retaining your best talent. And if the business has a particular area that needs focus, then, as a team, they can be fully aware of what needs to be done to address the particular issue e.g. cash flow & better debtor management.

What you share with your team does not necessarily need to be just financial numbers which they may not fully understand. However, a combination of financial and non-financial data can be really powerful, particularly when tracked against agreed upon targets. Furthermore, depending on the structure of your team, you may consider presenting only the information that is relevant to the particular audience e.g. customer NPS (net promotor scores) would be an ideal metric to share with the sales team but perhaps not so relevant to the compliance team.

At Mukiwa we share our financial performance with our team. We have our One Page Strategic Plan which, although complex in thought, is simple to present and is representation of our Company, on one page. It has our values, our BHAG^© (our top of Everest goal), 5 year, annual, and quarterly goals along with the drivers that we need to be mindful of in our industry. We use the annual numbers and goals as the focus for our quarterly themes and we celebrate our success each quarter.

Our team are all well engaged and know exactly what they need to focus on to achieve their personal goals and KPI’s – which in turn helps them and the team succeed. We present our financials in a graphical report that is easy to understand and we provide a quarterly vision summary and weekly dashboard report for each team member so they can keep on track.

If you would like to have a chat about how opening your books, setting targets and tracking financial and non-financial information could enhance your business and help your team, please contact us or book a meeting with Steve or Julie.